Raleigh, North Carolina — After five years of serving as an advisor to Reveal Mobile, Nicholas Mirisis reflects on the company's remarkable journey and its substantial growth in the location-based marketing sector. Since March 2019, Mirisis has been a part-time advisor to Reveal Mobile, a venture capital-backed SaaS company renowned for its innovative solutions in location-based marketing, analytics, audiences, and attribution. These solutions, powered by patented technology, cater to agencies, brands, and media companies, marking a new era of engagement in the digital marketing landscape.
Under the leadership of a visionary executive and operating team and with the guidance of experienced advisors like Mirisis, Reveal Mobile has successfully navigated through its industry's complexities, achieving significant milestones along the way. The company's journey took a pivotal turn with its Series A funding led by Bull City Venture Partners, a testament to the confidence and potential seen in Reveal Mobile by the investment community. Over the past five years, Reveal Mobile has made significant strides in the marketing technology space, distinguishing itself through relentless innovation and a commitment to delivering exceptional value to its clients. "It has been a privilege to witness and contribute to Reveal Mobile's growth," said Mirisis. "The company's dedication to harnessing the power of location-based data to drive marketing strategies is not just innovative; it's transformative."
Reveal Mobile's commitment to innovation is evident in its strategic partnerships and continuous product enhancements. Notable collaborations with Place Exchange and LoopMe have set new standards for programmatic out-of-home campaign measurement. These partnerships allow Reveal Mobile to extend its capabilities in offering advertisers unprecedented insights into the effectiveness of their out-of-home advertising efforts, bridging the gap between digital and physical advertising landscapes.
Among Reveal Mobile's noteworthy achievements is its ability to secure additional funding, as reported in August 2023. This funding round underscores the company's rapid growth and the increasing demand for sophisticated location-based marketing solutions. "Raising additional funds in such a competitive and ever-evolving market is a clear indicator of Reveal Mobile's leadership position and its potential for future growth," Mirisis commented. Furthermore, the adoption of Reveal Mobile's solutions by a broad spectrum of clients highlights the universal applicability and effectiveness of its technology. Agencies, brands, and media companies, irrespective of their size or industry, have leveraged Reveal Mobile's data to enhance their marketing strategies, demonstrating the platform's versatility and impact.
Looking ahead, Reveal Mobile is poised for continued innovation and expansion. With a solid foundation in location-based marketing and a proven track record of success, the company is well-equipped to navigate future challenges and opportunities. "The future is incredibly bright for Reveal Mobile," Mirisis stated. "As digital marketing continues to evolve, the importance of location-based data and insights will only grow. Reveal Mobile is at the forefront of this shift, ready to lead and innovate."
Building on its existing foundation, Reveal Mobile aims to further enrich its technological offerings. The company plans to introduce advanced machine learning algorithms to refine its analytics capabilities, providing even more precise and actionable insights for its clients. These advancements will enable marketers to not only understand where their audiences are but also predict future behaviors and trends, offering a competitive edge in crafting highly targeted campaigns. Moreover, Reveal Mobile's commitment to data privacy and ethical use of information remains paramount. As the industry navigates through changing regulations and growing concerns over data privacy, Reveal Mobile stands as a leader in advocating for transparent and responsible data practices. This dedication not only strengthens trust with its clients but also sets a standard for the entire industry to follow.
About Reveal Mobile
Reveal Mobile is a leading provider of location-based marketing, analytics, audiences, and attribution solutions. With patented technology, Reveal Mobile serves agencies, brands, and media companies, enabling them to leverage location data to drive effective marketing strategies. Committed to innovation and excellence, Reveal Mobile continues to set industry standards and deliver unparalleled value to its clients. For more information about Reveal Mobile and its services, please visit https://revealmobile.com/
About Nicholas Mirisis
Nicholas Mirisis serves as CEO and Board Member at HomeTown Ticketing, a leading EdTech SaaS firm that specializes in boosting revenues for educational institutions. Since 2023, he has also contributed as an Operating Partner at Fulcrum Venture Group. Mirisis' two-decade career in growth-focused executive roles showcases his expertise in driving acquisition, increasing revenues, and enhancing customer loyalty. Before his current role, he significantly impacted SamCart, a VC-funded SaaS focused on CheckoutOS automation, as Chief Revenue Officer and President/GM of eCommerce, where he elevated the ARR from $11 million to $30 million. His professional journey includes key positions at GoCanvas, a private equity-backed SaaS firm, where he doubled the ARR from $19 million to $46 million as CMO and CRO. At Dude Solutions (formerly SchoolDude), he led marketing, strategy, and GTM efforts, scaling the company from a small team to over 750 employees and achieving over $100 million in post-Series-B revenue. A graduate of Johns Hopkins University (Master's) and North Carolina State University (Bachelor's), Mirisis has served on boards including the Consortium for School Networking and the National Business Officers Association.
Kommentare